May 26th, 2011 10:52 AM by Jodie Ford
Is your REALTOR® using QR codes?
If the answer is no, you may need a new REALTOR®
We all know that online marketing is becoming very important as majority of the buyers (over 90%!) start their home search on the Internet. Almost everyone has a cell phone these days and the majority of cell phones are smart phones.
We use QR-codes as a significant part of our marketing plan. The reason is simple, print marketing is no longer effective. In order to have an effective marketing campaign, you must connect print marketing with online marketing. QR-codes do exactly that. With a push of a button a buyer can see your listing on their mobile device and connect with a listing agent. Ask your REALTOR® if they will be using QR-codes to market your property. If the answer is no, move on to another agent! Just like all other industries, you must be up-to-date with technology in order to be successful.
For example, the QR Code below will take you to the website of one of our listings. If you have a smart phone, give it a try. Make sure that you have a QR Code Reader installed first. If not, go ahead and download a free QR Code Reader from your Apps Store. Simply open the QR Code Reader App and point your camera at the QR Code on the screen below and it will take you to this Charleston home’s website.
Home buyers in the Charleston area are very savvy. They also want do their research. The more information that you and your REALTOR® can provide, the more likely you are to peak their interest in YOUR home.
It is the responsibility of a REALTOR® to market your home for sale using every tool available to them. QR Codes are new and hip. Buyers expect to be wowed especially when looking at Charleston area real estate.
INSIST that your REALTOR® use QR Codes. Or, better yet, contact me if you are thinking of selling your home and we’ll discuss QR Codes and the most effective and powerful marketing techniques available today! You can reach me via voice or text anytime! 843-819-4398
Jodie Ford, Military Homes of Charleston – Charleston Air Force Base/Joint Base Charleston, SC Real Estate For Sale I specialize in helping military families enjoy a smooth transition in and out of Charleston, SC. I have a passion for helping people, and I love what I do. Call me (843) 819-4398 and let me make this the easiest move yet!