Joint Base Charleston Real Estate

Myths: The Earth Is Flat and Newspapers Sell Houses

November 20th, 2010 8:38 PM by Jodie Ford

It is amazing how masses of Lowcountry folks can believe something that is absolutely untrue. The greatest example is that we once time believed the world to be flat. Today, we want to debunk another commonly held belief – that newspapers sell houses.

We should know what methods perspective military families use to find the home of their dreams. That would enable us to develop the best marketing strategy to attract a buyer. The National Association of Realtors (NAR) has just released the 2010 Profile of Home Buyers and Sellers*. This report is recognized by most as the best compilation of data on today’s buyers and sellers because of the enormous amount of data available at NAR’s fingertips.

Let’s look at the actual search habits of today’s military buyers as reported by NAR:

It might interest everyone to know that less than 2% looked in newspapers, magazines or home buying guides when starting the search process. What do most military buyers do?

We can see that military buyers today want to explore their options online (combined 47%) or check with industry professionals (combined 27%). You might be ready to argue that the use of the internet is a new phenomenon over the past year or so. However, the report looks back over the last nine years. Though it is true that the percentage of those using the internet has dramatically increased (from 8% to 37%), it might interest you to find out that even back in 2001 only 9% of buyers found their home through print media (again, that number is now 2%).

If you want to develop a great marketing strategy to give your house maximum exposure, forget newspapers and look toward the internet. Where on the internet? The NAR report breaks down the most searched web sites this way:

The military buyer is attracted to the type of sites that have the greatest number of listings. These sites are normally generated by the real estate industry. You should make sure your home is on as many of these sites as possible. That will give you the best chance of attracting your buyer.

Bottom Line

Print media never was a great way to market a house for sale and its effectiveness is diminishing each year. Meet with a member of our team and put together an internet marketing strategy worthy of your home.


Torri Jacobsen, Military Homes of Charleston Charleston Air Force Base/Joint Base Charleston, SC Real Estate For Sale Buying or selling a home doesn’t have to be hard, but choosing the right realtor DOES make a difference. I specialize in making first-time home buying a great experience for military families moving to the Charleston, SC area. Call (843-475-9313) or email today, and let’s make this your best move yet! You’ll feel right at home with me.


  • NAR members can get further analysis & download the complete report here.
  • Information provided by the KCM group
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Posted by Jodie Ford on November 20th, 2010 8:38 PM


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